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Did you know that in Guatemala, only 60% of students who start first grade complete sixth grade?
While it’s a sad reality, Hain Celestial personal care brands, Alba Botanica®, Avalon Organics® and JĀSÖN®, have partnered with CARE.org to do their part in raising that statistic! Their Empower Her Through Education campaign provides indigenous Guatemalan girls with access to primary education while helping to build self-esteem and leadership skills.
Following the success of last year’s efforts to raise awareness, the Alba Botanica®, Avalon Organics® and JĀSÖN® brands, in collaboration with CARE, are introducing a collection of limited edition personal care products featuring actual drawings from the girls participating in the Qach’Umilal program. The brand has chosen their best-selling products to display the meaningful limited edition labels to honor this year’s program. The Alba Botanica®, Avalon Organics® and JĀSÖN® brands have donated $50,000 directly to the local schools through this partnership, going directly to support the 200 girls in the Qach’Umilal program.
I’m so in love with these products and their bottle designs that I don’t see myself throwing these bottles out after the product is gone. Each bottle is made for different hair types giving everyone the chance to support this awesome cause! Shampoo is not a one size fits all and shouldn’t be! The shampoos are also are free of GMOs, parabens, harsh sulfates or preservatives, synthetic colors or fragrances, phthalates, or animal testing.
- Alba Botanica® – Hawaiian Shampoo – Drink it up Coconut Milk mega moisture Limited Edition by Elvira
- JĀSÖN® – Normalizing Tea Tree Treatment Shampoo Limited Edition by Estela
- Avalon Organics® – Biotin b-complex Thickening Shampoo Limited Edition by Catarina
To expand on this, the brands in partnership with CARE hosted a consumer facing event in New York City on March 1, 2017 to encourage support of the cause while all charitable donations contribute to further fund CARE initiatives. The event focused on women’s empowerment inspired by the Qach’Umilal Girls’ Education and Leadership Project with a motivational Yoga session led by Beauty and Wellness Expert, Jeannine Morris, and a presentation from the Hain Celestial brands on their work with CARE. Consumers were encouraged to share what access to education means to them via social media using #accesstodream and expressed words of encouragement by painting on a large canvas wall.