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I tend to go through sunglasses pretty quick, especially if I take them with me to the lake, during the summer. Finding replacements is always a challenge for me. Thankfully FlashFlames is a new site that allows me to snap a simple picture of the style I want and they deliver it straight to my door with 3 easy steps.
Have you ever seen a pair of sunglasses on someone – whether on the street, in a magazine or on Instagram – and spent hours searching for the same pair? The search is over, new shopping tool FlashFrames allows you to find the sunglasses you want with simply a photo.
Users simply snap or upload a photo of frames they want and using artificially intelligent visual search and image recognition algorithms, FlashFrames searches its extensive database of styles and instantly finds same or similar frames at varying price points, offering users the option to refine by price range – up to $70, $70-150 and over $150.
“While inspiration around eyewear can come from anywhere – friends, Instagram, magazines, SnapChat, on the street, online – we saw there was no quick and easy way to find and buy the frames we wanted,” said Francois Dumas-Lattaque and Vivien Pouget, the Essilor employees who invented the FlashFrames concept. “FlashFrames was designed to help shoppers find the eyewear they want at various price points, allowing them to feel stylish and confident.” The inspirational photo uploaded can come from anywhere – from a photo of a stranger with stylish shades on the street, to a paparazzi shot of a popular fashionista in her new shades. All it takes to find that fantasy pair of sunglasses is a photo.
Three easy steps allow shoppers to get frames you love:
- Snap & Upload: Shoppers can choose to either upload a photo they’ve taken to the website or save and upload a photo from anywhere on the web.
- Find: FlashFrames searches its extensive database of styles and instantly finds same or similar frames at varying price points, offering the option to refine by price range – up to $70, $70-150 and over $150.
- Shop: Shoppers select the authentic frames at the price point they want from a certified retailer and purchase for home delivery.